10 Tablet Stats Every CMO Should Know

In anticipation of Apple’s event tomorrow, rumored to introduce the next generation of iPads, we’ve gathered 10 statistics that provide an insight on how people use their tablet devices.

1. 30% of U.S. households with access to internet own a tablet

2. Internet users view 70% more pages per visit when utilizing a tablet over a smartphone

3. By 2014, 48% of U.S. households will own a tablet

4. Female iPad owners spend an average of 15 hours per month using mobile apps. Male iPad owners spend about 12.5 hours.

5. 56% of U.S. households with an income of at least $75,000 per year own a tablet

6. In 2015, more tablets will be shipped than desktop computers and laptops combined

7. Spending on tablets will increase by 32% worldwide in 2013

8. Smartphones represent 70% of mobile ad impressions in Q1 2013, compared to just 25% for tablets

9. About 90% of tablet users visiting e-commerce sites come from an iPad

10. Internet use accounts for 24% of total device usage for U.S. iPad owners