How many times do you read the same newspaper? How useful is an old TV Guide? How helpful is an outdated map? The answers are pretty obvious, right? We all know that content must be fresh and relevant or it is of little use. Shouldn’t the same logic apply to your mobile app?
The challenge is simply in having a means to update and replace your app’s content – without the hassle of an untimely app-store upgrade process or mounting cumbersome fees. Since we were developing mobile applications before there were Smartphones, AVAI Mobile Solutions understands the importance of providing real-time content. That’s why we introduced the AMP™ Platform.
The AMP™ Platform is a mobile content and communication management system (CCMS) that uses a simple web interface to view and edit all of the content for your mobile application. Every time your application is opened, it syncs with the CCMS to pull in the latest content.
Providing dynamic content and communications helps your app stay useful and relevant. Sure, you can have an app built that doesn’t do these things, but how long before people discover they just don’t need it anymore?