Pew Research Center has just released new insights surrounding internet use and American habits. The study, published last week, compares “the role of internet in American life” from 2000 to today. An interesting take-away from the report is the heavy influence of mobility on American culture.
The following chart displays growth since 2006 in all forms of mobile devices, with a notable decline in the once prevalent use of desktop computers. It should come as no surprise that gadget ownership is largely correlated with age, education, and income.
The study also concluded that nearly half of American adults (46%) are now smartphone owners, making this group the most prevalent in the adult population (18+). This increased adoption is widespread across “nearly every major demographic group,” with the exception of seniors (65+). The predominant group with smartphone adoption rates is young adults. Because smartphones are increasingly becoming widespread, many organizations are leveraging mobile strategies to reach previously under-penetrated markets.
The complete Pew Internet research study is located here.