One thing to notice in this infographic is the information on app costs. As stated, the current average app price is $1.92. In the past year, 30% of iPhone users spent $0 on iPhone apps, followed by 17% spending $1-$5 dollars, 12% spending $6-$10, and 13% spending $11-$20. Also important, iPhone users spend 55% of their device time on apps. And now, with the introduction of the iPhone 5, it will be interesting to see how much more users will be willing to invest.

You don’t have to cross your eyes and stare at this picture for 15 minutes to see the large shadow of a “5” lurking under the September 12th event invitation.

So get ready, after more gossip than a daytime television drama series, we’re finally ready to see it; the iPhone 5. Expect to see a:

If you’re one for the gossip, don’t worry; Apple still leaves plenty for the imagination. While the iPhone will be the headliner, there is speculation if at this event Apple will also reveal a new line of iPods, or possibly an iPad Mini design. The latter, while unlikely to be unveiled at this event, has generated its own fair-share of buzz. Steve Jobs notably criticized the idea of a 7 inch tablet, saying that it would be “dead on arrival.” However the market has spoken and supposition is through the roof.

No matter to the extent ALL our questions are answered, the September 12th Apple event promises to deliver on the hype… finally.

Apple has kept their secrets close, divulging very little about how their products are planned and developed. Anyone savvy to business understands why this must occur for Apple to maintain a sustainable comparative advantage. But in the heat of the Apple vs. Samsung patent lawsuit, some new information has come to light about the internal operations of this super-genius. Follows are a few new insights that the trial has revealed thus far:

1. Marketing

• iPhone, iPad marketing spending exceeded $1 Billion
• Apple constantly surveys its customers on ‘likes’ and ‘dislikes’
• Apple actively does forecasting, showing they are sensitive to competitors

2. Design Process

• There are 16 Industrial Designers that meet to formulate a design
• Every designer is responsible for, and works on all active projects
• Jony Ive, Apple’s SVP of Industrial Design, assigned a designer to develop a model of what an iPhone would look like if Sony created one
• Early iPads had a kickstand
• Early iPhone design mirrored today’s iPhone 5

3. Engineering

• The iPhone software team borrowed developers from other projects, rather than acquire external help
• iPhone development was called “Project Purple,” developed in secure location called “Purple Dorm”
• Steve Jobs was open to a 7” iPad back in January of 2011

Source: http://video.msnbc.msn.com/cnbc/48572231/#48572231