Essential Mobile App Metrics Defined

Launching a mobile app is like building a new relationship with your audience. As with any new relationship, you’ll want to get a sense of how things are going. If you want your app to be a success, you need to understand the appropriate metrics in order to optimize and iterate your app to your [...]

By | July 5th, 2017|Insights, Statistics|0 Comments

The 8 Biggest Announcements from WWDC 2017

Apple’s annual Worldwide Developer Conference took place this week, where key executives took to the stage to introduce the newest products and updates. For the most part, this was not a milestone event. Changes overall were incremental, but we’ve included the noteworthy updates below. Here are the eight greatest improvements coming from Apple this year: [...]

By | June 7th, 2017|apple, Development, Insights, News, Updates|Comments Off on The 8 Biggest Announcements from WWDC 2017

10 WAYS TO IMPROVE APP RETENTION

For many years, app retention was overlooked, and acquisition was seen as the holy grail in terms of success and growth in the eyes of mobile app developers. Only recently has this perspective shifted, and studies are beginning to reveal the importance of maintaining a healthy retention rate for the overall success of a mobile [...]

By | March 1st, 2017|Creative, Insights, Statistics|0 Comments

Pokémon GO & Six Ways Every DMO Should Use It

Six Ways Your DMO Should be Utilizing Pokémon GO for Community Engagement Enjoyed an outdoor activity in your community recently? You’ve likely noticed something quite unique – throughout neighborhoods, along the side of roads, and especially at parks, stores, and other local attractions, children and adults alike have been out in droves playing the latest [...]

By | August 30th, 2016|Creative, Insights, News|Comments Off on Pokémon GO & Six Ways Every DMO Should Use It

Insights – November

We keep up with the leading sources for news, information & resources so you don’t have to. Stay in-the-know with how mobile tech & innovation is inspiring people everywhere! *|MC:SUBJECT|* Mobile Industry News, Information & Resources from Your Friends at AVAI Mobile! MOBILE MATTERS INSIGHTS By AVAI Mobile November 2015 We keep up with the [...]

By | November 15th, 2015|Insights|0 Comments

Insights – October

We keep up with the leading sources for news, information & resources so you don’t have to. Stay in-the-know with how mobile tech & innovation is inspiring people everywhere! *|MC:SUBJECT|* Mobile Industry News, Information & Resources from Your Friends at AVAI Mobile! MOBILE INSIGHTS By AVAI Mobile October 2015 We keep up with the leading [...]

By | October 5th, 2015|Insights|Comments Off on Insights – October