The venue mobile app fan experience (reinvented)

International Speedway Corporation, owner and operator of 13 premier motorsports entertainment facilities, embraces a revolutionary mobile technology platform to integrate business critical services and launch the next generation of onsite mobile experiences at its venues.

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Indoor
Wayfinding



Events
& Scheduling



Messaging
& Notifications



Rewards
& Loyalty



Engagement
& Gamification



Ticketing
& Retail


A fully integrated mobile strategy

Using our platform, ISC is uniting separate, traditionally secluded systems into a cohesive mobile ecosystem. Not only does this give visitors unprecedented, one-touch access to everything a venue has to offer – it also gives venue managers live insights and real-time access to tools that allow staff to shape the visitor experience anytime, anywhere.

“What AVAI Mobile has provided is a better way to build, integrate and manage mobile apps across all ISC facilities. There are several mobile app developers in this space with equally as many approaches to getting the job done. What sets AVAI Mobile apart is its technology that will grow with us as our requirements evolve.”

Tina Martin, CIO, ISC

Challenges finding the right partner

ISC could have taken the classic approach to mobile app development by using a typical mobile app firm that would build a solution from the ground up. But between countless iterations, a year or more of development, months of bug fixes, complex third-party integrations, and escalating expenses along the way – this approach simply wasn’t going to cut it. ISC needed a better, sustainable way to build and manage mobile apps across all its venues.

  • High Costs
  • Unpredictable Budgets
  • Lengthy Timeline
  • Ongoing Expenses
  • Little Control
  • Buggy and Unproven
  • Lack of Integration Support
  • No Scalability

The ISC Motorsports Solution

Sports and entertainment venues today increasingly have elevated expectations when it comes to mobile platforms. Simply having a mobile app is no longer enough. Fans want to do more from their devices, while sponsors want greater reach, and management wants a better ROI.

Working with AVAI Mobile since 2011, ISC leveraged AVAI’s expertise when its flagship facility, Daytona International Speedway, underwent a massive transformation with the DAYTONA Rising project. ISC needed to create an updated mobile application for the new facility that would serve as the ultimate event companion, or ‘fan concierge’. AVAI Mobile provided ISC with a revolutionary mobile technology platform that facilitates the launch and management of native mobile apps for each of its facilities, as well as any integrations and support services that are required as the ISC mobile strategy expands.


The AVAI Mobile Platform™

At the core of ISC apps is AMP™, giving venue managers real-time administration, immediate access to 50+ features, unprecedented app configurability, world-class performance and scalability, seamless third-party integrations, and more.

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Adobe Analytics providing comprehensive data related to usage and visitor experiences

Urban Airship integration providing rich push notifications, in-app messages, and more

FISH incorporating loyalty tracking and sponsor registration

Spreo incorporating indoor mapping and interactive engagement stations, without the need of a cellular connection

FanVision providing an add-on that offers live broadcasts and real-time race content

ISC chose to complement their mobile strategy with a handful of best-in-class integrations

ISC by the numbers

0
Venues
0+
Annual Events
0
Grandstand Seats

Who are the stakeholders?

AVAI Mobile addresses ISC’s many stakeholders, and gives ISC the much-needed flexibility to evolve as their stakeholder needs mature and priorities change.

Fans

ISC distributes real-time content and communications, turn-by-turn wayfinding, schedules, live experiences and more.

Sponsors

Sponsors can access flexible branding opportunities, best-in-class reporting, and fan retargeting data, before, during and after an event.

ISC

ISC can launch and manage real-time marketing programs, scale their strategy across multiple venues, and more!

Learn how you could launch a similar mobile strategy

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