Smartphone penetration has soared to a staggering 77% of mobile devices in the U.S., and it may surprise you who is leading the charge. In Q4 of 2015, it was multicultural users who were adopting smartphones at a higher rate than the U.S. average. Nielsen data showed that “Asian/Pacific Islanders (86.6%), Black-African Americans (83%), and Hispanics (82.4%) are the top three groups with the highest rates of smartphone ownership, compared with 74.2% of non-Hispanic whites.”
As for operating system, Android was the leader in Q4 2014, with just shy of 50% of U.S. smartphones running Android. Apple, however, held its spot as the top manufacturer, with 43.6% of subscribers.